Coro Inc

A brief history of Coro costume jewellery

Coro began in 1901 by Emanuel Cohn and Carl Rosenberger under the name of Cohn & Rosenberger, when they opened a small accessories store on Broadway in New York City.

While not actual designers of jewellery, they had their own ideas of what they liked and what they wanted for their shop. Consequently, they brought in professional jewellery designers such as Gene Verri, Charles Pauzat and Oscar Placco to make it happen.

Cohn died in 1910, but the name of the company remained the same.

In 1929 they bought their own manufacturing premises in Rhode Island. This would become the largest costume jewellery manufacturing facility in the world.

In 1943 the company adopted the name Coro, a combination of the first two letters of each partner's last name. This was later changed to Coro Inc.

Unfortunately, by 1979 the company's fortunes had changed: Coro became bankrupt and then eventually was sold.

Coro produced many lines of jewellery under a variety of names, some of which were only used for a particular department store or chain.

Coro also manufactured in Canada (which continued until the end) and Britain. The British jewellery maker Ciro successfully prevented Coro from manufacturing under their own name and so in the UK, they used the name Jewelcraft.

Identifying Coro pieces is usually simple, as most pieces were signed (though not all). Some might feature the depiction of Pegasus the flying horse and jewelcraft used a pinecone motif.

Identification of Coro jewellery

The Coro signature without copyright symbol (before 1955)
The Coro signature without copyright symbol (before 1955)

A pre 1955 Coro signature without copyright symbol from a necklace
A pre 1955 Coro signature without copyright symbol, from a necklace

A Coro signature with copyright symbol (post 1955)
A Coro signature with copyright symbol (post 1955)

A later Coro Sterling mark on a brooch
A later Coro Sterling mark on a brooch

The Coro Jewelcraft pine cone
The Coro Jewelcraft pine cone
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Coro Jewelcraft White Silver and Gold Coloured Rhinestone Choker Necklace

A signed, white metal choker necklace of silver and gold coloured rhinestones and white leaves. Second-hand.

Coro Blue Rhinestone Flower Brooch

A signed, vintage 1940s, bright blue and clear rhinestone brooch by the well-known American costume jewellery maker. Second-hand.

Coro Amber Crystal Flower Necklace

A signed, gold-tone, choker necklace of amber and orange coloured rhinestones. Second-hand.

Coro Turquoise Blue Lucite Bracelet

A signed, pale blue and gold leaf, articulated bracelet. Second-hand.

Coro Jewelcraft Openwork Choker Necklace

A signed, glamorous choker necklace of articulated, gold tone, openwork design. Second-hand.

Coro Jewelcraft Citrine Coloured Rhinestone Flower Necklace

A signed, choker necklace of yellow, amber and orange rhinestones. Second-hand.

Coro Jewelcraft Aurora Borealis Leaf Necklace

A signed, necklace of coloured, Aurora Borealis rhinestones and gold tone leaves. Second-hand.

Coro Rhinestone Drop Pendant Necklace

A signed silver-tone, floral-design choker necklace by Coro. Second-hand.

Coro Feathered Necklace

A signed Coro Jewelcraft, costume jewellery necklace of pale, gold tone feathers or fronds. Second-hand.

Coro Linked Bow Bracelet

A signed, articulated, silver tone bracelet of bows and ribbons by Coro. Second-hand.

Coro Leaf Bracelet

A signed bracelet of articulated, silver tone leaves by Coro. Second-hand.

Coro Yellow Enamel Flower Necklace

A signed Coro necklace of a chain of yellow and gold coloured flowers. Second-hand.

Coro Maple Leaf Brooch

A signed silver tone maple leaf brooch by Coro. Second-hand.