Swatch "Simply THX" Ladies' Watch

A rare Mother's Day ladies' Swatch watch. Model GE132PU, from 2004. Second-hand. 90 day warranty.
Maker: Swatch
Availability: 1 in stock
Stock ID: 459

What's for sale?

This is the "Simply THX" ladies' watch designed by Swatch for their 2004 Spring and Summer collection, model number GE132PU.

It was intended as a watch to celebrate Mother's Day. Only a small number were made, and they were initially only available from their stores at Place Vendome, Paris and Via Della Spiga, Milan.

It's a pretty design, presenting the watch as a daisy: a golden face on the end of a green leather stalk, hidden by white leather petals.

The unusual construction has a purpose. The button end lets you hang the watch from a handbag or button hole, while the petals protect it. It's an attractive alternative to a fob watch or pocket watch. A key ring adds to the convenience.

It's a standard ladies' watch size, with a 35mm, clear resin case. The brushed, gold-coloured dial has numerals for 3, 6, 9 and 12 o'clock and markers for the rest. The hour, minute and second hands are white.

Also included is an unused, standard clear resin strap, from Squiggly, the Dutch Swatch specialist.

It has a reliable quartz movement powered by a 390 battery.

Who made it and when?

This model (GE132PU) was designed by Swatch in 2003 for their 2004 Spring and Summer collection. The watch is identified on the face by:

  • swiss

What condition is it in?

  • Second-hand
  • In very good condition
  • The original pouch is included
  • Our watches are stored running with batteries fitted but a new battery will be fitted prior to dispatch

This watch is covered by our 90 day warranty. Please see our Terms of Business for details.

What are the measurements?

  • 35mm case diameter
  • 8mm strap width
  • 22cm strap length
  • 26 grams

If you have any questions, just send an email to

Item Attributes
Attribute nameAttribute value
Period21st century (2000 on)
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